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Daily Archive November 9th, 2008

6 Ways to Better Dialogue

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6 Ways to Better Dialogue
By Jeff Heisler
Question: What’s wrong with this segment?
“Hey John!” Sam shouted.“Yeah, what?” John replied, puzzled.“Look at this,” Sam […]

5 Reasons People Like Technology White Papers

A good white paper is a paper that makes you look good.
You look good when your white paper makes sense, when it’s readable, when it concentrates on benefits and examples, and when it’s easy to get. Here’s why:
Reason #1. Many people would rather die than talk to a sales representative right off the […]